We always place people at the heart of our brand. We use strong photography that illustrates the scale and scope of our work. Our aim is to focus on the experiences and emotions of the people we are in community and partnership with. 


Imagery plays a major role in communicating to our audiences. Know your context. Seek images that speak to your audience and communicate the story you are telling. The more authentic they are, the better. Limit the use of ‘staged’ or ‘posed’ shots. 

We never use images that are stereotypes or images that trivialize our mission. Avoid clichéd images. If we’ve seen it again and again, so have our audiences. 

Avoid overused inspirational stereotypes (e.g., beams of light or doves). 

Religious artifacts such as Bibles and crosses should never be used as props. Instead, they must be integrated into true-to-life situations (e.g., students with Bibles participating in a study group or a cross displayed in the background of an image). 

Never use photos of people impersonating Jesus. The one exception is organisational product shots (i.e., for Jesus Film Project®)..  

Never use photos or videos of people without participant authorization using Agapé UK’s photography release form. 

What About Stock Photography?

Before selecting stock photography or video footage, whether it is rights-managed, royalty-free or creative commons, always review and follow the licensing requirements. They can vary from one piece of media to another.

Avoid stock photography or video footage that does not have participant release documentation.