A brand is what people have in mind when they think of an organisation. It’s the emotions and thoughts that stir in people as they encounter our words and actions on their spiritual journey. We’ve created a flexible, versatile, bold and brave visual identity, reflecting a sense of renewed organisational clarity and confidence. 

Our brand identity is a tool to unite our many ministries in the public eye and clearly communicate our common intent behind each mission field. These guidelines exist to protect our identity – to make it consistent and engaging. They do not exist to stifle creativity or imprison the brand. 

Please try to follow these guidelines accurately so that we can maintain and present a single, united identity accessible to everyone. 

If you have brand identity questions or are seeking feedback on your latest creation, email the Agapé UK Communications team: communications@agape.org.uk